Hyper-Relevant Outreach: Why One Quality Link Beats Ten Average Ones

With the UK SEO market being worth more than £19 billion annually, it’s clear to see that business owners recognised the importance of this digital marketing activity. 

While there are many ways to bring traffic to websites, one of the most effective methods is securing quality links. The reality is also that while having a selection of strong links can be helpful, companies can work smarter and not harder by instead shifting their focus to the power than single links can offer. 

Here are the main reasons why one powerful link can be more relevant and successful than having a ten below-average ones:

Positively Impact Authority Score and Search Engine Rankings

It’s a well-established fact that effective link building helps you rank higher. By securing a strong referral from a high-quality domain, websites will benefit from the enhanced authority by proxy. This is the case because search engines automatically class any websites with associated links as being higher quality due to the connection. 

This is also why it’s important to consider where you direct links to on a website. For example, link building can be used to get individual product pages ranking if you choose to direct quality domain traffic to it. 

One strong link carries more weight in search engines than ten lower quality ones. Furthermore, having weak websites leading to a site could also have a negative impact on the overall ranking and domain score.

Establish and Improve Brand Authority

Choosing a strong backlink can also have a direct impact on a company’s credibility. If a consumer sees a website being linked with another site that has a positive reputation, any domains linked to it will receive the same recognition.

More Chance of Qualified Referral Traffic

Another reason why one strong link is more valuable than a selection of weaker ones is because it can help to filter out target customers. Instead of having heavy traffic with weak conversion rates, opting for a link that ideal consumers will see helps to ensure anyone landing on the site has been qualified to a higher level. This ensures visitors have a genuine interest and improves the chance of converting them from consumers to paying customers.

Longer Term Value

Strong links also drive traffic over a longer period of time. 

It’s also important to consider that high-quality links are more likely to remain live whereas ones from lower-scoring websites may be removed. The goal should be to secure links that retain relevance so that value is preserved in the long term.

How Does Link Sync Course Quality Links?

Knowing the benefits of securing high quality links is just half the battle. It can be tough to secure links that will benefit your site. 

That’s why we offer a professional blend of services that take this stress off of your plate. Provided through our blogger outreach and writing, we are able to secure quality links that deliver long-term benefits. 
Contact us now to discuss how our link building services can benefit your business.