The Dos and Dont’s of UK Blogger Outreach in 2025
Choosing a blogger outreach strategy is perfect if you’re looking to improve reach and awareness. This widely used approach is a form of influencer marketing which helps companies to connect with their target audience.
Keep reading to learn the dos and don’ts of UK blogger outreach.
What Issues Can Blogger Outreach Face if You Don’t Manage It Properly?
Entering into a blogger outreach agreement is just like onboarding any other new supplier. You need to ensure you have crossed your t’s and dotted your i’s to ensure you don’t end up in any hot water.
In situations when blogger outreach is not properly handled, negative outcomes can include:
- Poor quality of work that doesn’t align with brand standards
- Legal issues relating to breaches of contract or unspecified terms
- Wasted budget
- Negative impact on brand reputation
Best Ways to Manage UK Blogger Outreach?
By following the dos of blogger outreach, companies can find professional bloggers for their niche that genuinely improve reach and awareness.
Firstly, it’s essential that research is carried out into the type of content that is required. This will then make it easier to find a blogger that fits the criteria. Additionally, information should always be gathered relating to a bloggers’ stats. Examples of important information include traffic, domain authority, audience engagement, and industry awareness.
In order to source the best bloggers, it’s also important to offer an enticing opportunity. This includes offering fair compensation, providing the potential for long-term work, and providing the writer with joint promotional opportunities. Finally, all rules relating to the UK Advertising Standards Agency should be followed to ensure your produced content doesn’t breach any regulations.
What Are the Don’ts of Blogger Outreach?
When trying to connect with bloggers, a company essentially needs to create a compelling reason for why they are a great fit to work with. Avoid mass or spam-style outreach emails, as these lack personalisation and are unlikely to be well received. It’s important that a professional relationship is established from day one.
It’s also important not to breach a contract in any way, such as by making late payments, ignoring niche relevance, or choosing bloggers without knowing who their audience is. Furthermore, it’s also never a good idea just to choose a content creator as they have a larger following. Having more followers doesn’t always equal high engagement. Be sure to look at meaningful metrics, such as interactions across different platforms, and also always consider working with micro-influencers.
Choose Linksync for Professional UK Blogger Outreach
It’s important to build genuine relationships with bloggers if you want to benefit from connections within your industry. However, we understand that knowing how to navigate these connections isn’t something all companies have figured out. That’s why at Linksync, we make it easy to manage these relationships as our team handles all aspects of blogger outreach for you.
Whether you are looking for a single article or a long-term collaboration opportunity, our team of experts has got you covered. Click here to learn more.