Link Building for E-commerce Sites: How to Get Product Pages Ranking

Are you struggling to get your product pages ranking? No matter what market you operate within, competition or e-commerce sites is generally always high. This is why link building is vital for ensuring your website ranks higher.

At LinkSync, we help e-commerce websites improve exposure to target audiences by optimising various link building strategies. In this article, we’ll highlight how to apply this SEO technique to product pages in order to expand their reach and domain authority.

Why Is Link Building for Product Pages Important?

Most e-commerce website owners spend their time working on the main landing pages for their website. However, it’s also vital to optimise product pages if you want your site to stand out within search engines. 

Enhancing product listing pages with link building offers more chances of organic traffic finding products directly. As well as this resulting in more activity on products, this also takes the pressure off of optimising the wider user journey on other landing pages.

Link building is also vital for product pages as it improves search engine rankings as the algorithms see the content included as a trusted source of information. Furthermore, when listing pages appear in search results, consumers are also given an element of social proofing as content that ranks higher is assumed to have more interactions from other shoppers.

If you want your products to be searchable within main search engines, optimising these landing pages is essential.

The Best Types of Link Building for E-commerce Sites

Optimise Keywords Within Written Content

Link building can be achieved in any section of written copy. This is one of the main reasons why quality written content still matters even with the popularity of AI. Keywords and links should be included in product listings and any supporting content. Furthermore, content can be linked to other resources, such as blog writing or guides.

The more quality links that are included, the higher a page will rank as it’s seen as a source of trusted information.

Enhance Listing Pages

Product pages should also include links to other content that is currently ranking highly. While it’s ideal to have this content posted on your own website to retain users, links to higher ranking external sources can also aid search engine visibility.

Partner with Bloggers

Including content and links from bloggers who have a higher domain score is also a great way of improving product page visibility. By sourcing content creators who align with the interests of your audience, you can ensure links to product pages are included within high traffic content. By a product page being referred from a strong website, your own website will be seen as a trusted source by search engines which enhances the strength of all content within the URL.

We make this process simple by offering a blogger outreach service to help you with trusted writers. Click here to learn more.

Create Shareable Assets

Finally, including links to shareable content is a great way to improve traffic on product pages. A popular example of this is adding links to easily post on social media. 
If you want to learn more about how we can improve activity on your product pages with professional link building, get in touch.