How to Find the Right Bloggers for Your Niche

15 April 2025

With 70% of customers admitting they would prefer to read a blog than see traditional advertising, there’s no denying that content is still king. Although blog content can be written in-house, partnering with bloggers is proven to be successful. In fact, by choosing bloggers whose content aligns with your brand is a proven way of increasing awareness and building trust with potential customers. 

However, it’s vital to ensure your chosen blogger is well acquainted with your chosen niche in order to reap the most rewards. In this article, we’ll highlight how to identify the best bloggers and influencers for different industries.

The Importance of Choosing the Right Blogger

Bloggers are an important consideration for anyone looking to increase online reach as 69% of customers confirm they trust influencer recommendations. By selecting a blogger who aligns with your brand values, consumers gain an instant idea of what your business is about. Choosing quality bloggers also ensures more chances of quality content being provided, an opportunity to enhance off-page SEO in the form of backlinking, and offers long term investment as content remains active online.

How Can Bloggers Suitable for Your Niche Be Found?

Before starting to search for bloggers, it’s essential to answer these questions:

  • What niche and/or customers need to be targeted?
  • What is the main goal of blogger activities? This could include referral traffic, brand awareness, and increased sales.
  • What type of written content is required, such as short form or longer articles.
  • What is the available budget?

Once you are armed with these details, it’s time to start searching for a blogger. Some ways to achieve this are:

  • See what content is displayed in search engines when target keywords are searched for.
  • Search social media using hashtags and mentions.
  • Profile bloggers who have provided content for competitors within your niche.
  • Look through online blogger directories or via influencer agencies.
  • Reach out to your network to ask for recommendations.
  • Post an ad via a freelancer or content creator platform such as Fiverr or Upwork.

Once a shortlist has been created, it’s then important to run additional scoping checks such as checking out the bloggers online presence, analysing their content, and considering the terms offered within their media kits. 

Choose Linksync for Blogger Outreach Services

Although the advice included in this article highlights how to source, profile, and secure suitable bloggers, the task can still sometimes feel like finding a needle in a haystack. 

That’s why we offer a blogger outreach service which eliminates the need for businesses to spend hours searching online. Instead, we listen to your brief and then source top bloggers that are willing to collaborate. This also includes additional checks for suitability, such as assessing the strength of a blogger’s website and understanding their traffic activity.
If you’re keen to find bloggers with a trusted voice in your industry, contact us to learn more.