How Link Building Helps You Rank Higher
The ultimate goal for any website is to rank highly due to its content. However, simply creating accurate and informative content is not always enough to rank highly. While quality content is vital, it is also essential to consider other methods of driving traffic and improving search rankings.
One of the most effective methods of helping websites to rank higher is strategic link building. Suitable for all websites, from e-commerce platforms to personal blogs, this SEO activity uses the power of a third-party domains rankings to increase the performance of other sites.
Below, we’ve shared the reasons why link building is proven to help websites rank higher.
Benefit from Increased Referral Traffic
One of the main reasons we specialise in securing blogger outreach opportunities is that having links from a reputable website are known to improve content awareness. Search engines respond by ranking both websites higher, as increased activity and engagement signal to the algorithm that the content is relevant to the search query.
Improved Domain Authority Across Different Search Engines
Securing referral links from websites that are already ranking highly means that all connected websites are seen as more authoritative. As search algorithms use this as a measure of quality for the overall domain, there is also more chance of additional content ranking highly, not just the linked pages.
Enhance Trust With Target Audiences
Online searches often result in an overwhelming amount of results which leads many people to head to sites they are already familiar with. Including links on a trusted website to a third-party location makes visitors more likely to visit the recommended domain. This not only increases the likelihood of visits but also gives the referred website an advantage, as visitors are more likely to view its products and services favourably due to the recommendation.
Quicker Indexing
Websites with a healthy amount of referring backlinks also benefit from improved indexing speed. Sharing new and updated content with high-authority websites makes search engines more likely to pay close attention to other items published on the same domain. This can lead to higher rankings as more content is being crawled by search engines, meaning it’s more likely to be readily available for desired keywords.
Strengthened Keyword Performance
Finally, another reason we believe every business should optimise off-page SEO in the form of link building is because of the impact it has on keyword rankings. By securing a backlink from a high-ranking website, search engines are more likely to include referred pages in higher positions.
How Can LinkSync Support Link Building Initiatives?
If the topics covered in this article are appealing to you, we are on hand to offer support.
Our blogger outreach service helps to amplify brand messaging by connecting websites with high-ranking domains. We offer a choice of domain authority scores to select from which also enhances the strategic approach that companies can take to link building.