How Link Building Can Boost Your Charity Website’s Impact and Reach

In 2022, UK charities experienced a 20% increase in online donations, highlighting the start of an ongoing digital transformation within the giving sector. Although a charity must consider its branding, marketing and messaging to resonate with potential donors, having a high-performing website is also essential.

Keep reading to learn how building links can deliver a larger flow of traffic to charitable websites.

Why Is a Strong Charity Website Important?

Factors such as lower disposable incomes and rising technological requirements are continuing to create unstable conditions within the giving sector. 

With donors needing to make better-informed decisions about where their donations are given, charities, like other non-profit organisations, need to have a strong online presence. A charity website must tell a story, offer a secure method of donating funds, raise awareness via various search results, and ultimately reach a growing audience. A strong charitable website must also build a connection instantly with potential donors, which means that having a professional online image is vital. 

How Can Link Building Improve the Visibility of a Charity Website?

Improving the domain authority of charity websites should be a key focus for philanthropic organisations. This will mean that websites have a stronger visibility online which means more people can find the site organically without companies having to spend out on costly paid campaigns. 

One way to achieve this is by buying high-quality links that can help deliver a consistent flow of traffic long beyond when the initial financial investment has been made. Having a few strong backlinks improves the domain score for websites, meaning they rank higher in the search engine results selection. Link building also benefits charitable websites by increasing quality traffic, building brand awareness and improving credibility as a result of the connections to other websites. 

For charities, digital link-building allows collaboration with a selection of contributors, such as bloggers or larger companies. This means that by selecting another website that has an audience compatible with the charity area of specialism, it can gain a strong amount of notoriety through association with different businesses and public personas. By creating the right digital connections, the effectiveness of links can stretch beyond the screen to deliver success in other scenarios. Having a wider spread of awareness means more people can interact with a charity, which has a positive impact on donations, credibility, and trust.

How Can Link Sync Support Charity Websites?

The main purpose of a charity website is to deliver information to potential donors. The reality is that for many organisations, that time is often limited when it comes to creating outreach campaigns.

At Link Sync, we help companies from a selection of sectors to strengthen their digital presence. One of these sectors is charitable organisations, as we can help create highly beneficial backlinks that improve the domain authority of worthy causes. This is achieved through our blog writing which includes specially chosen backlinks to deliver all of the benefits outlined in this article. 
If your charitable website requires a boost in domain authority, contact our team to find out how we can help.