How to Improve Domain Authority: Tips for Better Online Visibility
Increasing the visibility of a website is not always an easy task. Not only does SEO need to be on point, but a high domain authority must be achieved for ranking highly within Google search results. Many marketing professionals understand that domain authority is vital but are unsure of how to increase their score.
If you are reading this thinking the same, you have clicked on the right article for support. Keep reading to find out how at Link Sync, we increase domain authority score to help our clients perform better within Google search results.
Why Is Having a High Domain Authority Important?
Appearing high in Google search results is essential for securing interest from potential visitors. Domain authority is a vital component of this, as the higher the score, the more chance a site has to rank higher. This is because search engines see a website as a legitimate source and, therefore, place it higher within results when certain keywords are searched for.
A strong domain authority score helps websites achieve more organic search hits and contributes positively to the overall SEO strategy in place.
How Can Domain Authority Be Improved?
If you are faced with a weak domain authority score, the road ahead to increase rankings may seem complex. We are here to tell you that this is not the case, as with some strong content and targeted activity, scores can be increased.
Here are the best ways to improve domain authority:
Buying Links
Once you know what keywords and searches a website needs to rank for, acquiring high-quality backlinks is a great way to kickstart an increase in domain scores but you need to make sure you invest in links from reputable sites that have genuine traffic and low spam scores. Don’t fall into the trap of buying 100s of links from a gmail spam approach as these will be of low quality and potentially damage your Domain Authority score.
Backlinks are essential for receiving organic hits, so choosing some key referral sources is ideal.
Blog Writing
Content is also key to achieving a higher authority score as displaying factual information is essential.
Blog content should cover notable topics, plenty of keywords and search terms, plus a selection of high-ranking links. In addition to investing in professional standard blog writing, a positive influence is blogger outreach. By using publishing sites with a high score to create and host content associated with your domain, the link will increase domain strength.
Audit Links
In the same way that strong links can improve the score and visibility of a site, weak ones can have the opposite impact.
Only links that come from high-profile and legitimate websites will serve as a quality link. If there is a large amount of underperforming links, not only can traffic sources dwindle but scores could be lowered due to the association with a weak domain.
By using professional audits and digital tools, it’s easy to see which links are not serving the intended purpose.
Do you need support in achieving a higher domain authority? The Link Sync team are ready to help with quick turnarounds to requests and intelligent content solutions. Contact us now to learn more.